The Pajaro Valley Chamber of Commerce and El Pajaro CDC Invite You to Spend the Day

Shopping in Watsonville!

Saturday, December 6 | 9:00 am - 4:00 pm

This day features products made, grown and produced right here in Watsonville, so get your Christmas shopping, decorating and entertaining list ready and support local businesses.

Start your day at the El Pajaro CDC Kitchen Incubator in their Winter Market and then explore your way through the Pajaro Valley at all participating locations!

This event is proudly sponsored by

Participants’ Map & Locations

El Pajaro CDC

412 East Riverside Drive

Fresh, local, delicious specialty food and products for the holidays.

Santa Cruz Cider 

65 Hangar Way

Top-notch assortment of hard cider varieties which are perfect as a gift or to have at holiday parties.

Litos Community Café &Market 

2904 Freedom Boulevard

Handmade baked goods.  Local artists featuring handcrafted art, jewelry, home décor, ceramics, candles and textiles.

Roche Leather

161 Harkins Slough Road

Exceptional quality handmade leather purses which are made in Watsonville, but known and loved throughout the United States.

Freedom Meat Lockers

160 Hi Grade Lane

Premium award-winning steaks, roasts, sausage and fresh cut meats. It’s the perfect gift for the BBQ connoisseur on your list. Outstanding deli and picnic area.

Martinelli's Company Store

345 Harvest Drive

Vast assortment of Martinelli’s apple juice and cider, along with Martinelli branded clothing and products.

Annieglass

310 Harvest Drive

Handmade glass dinnerware and serveware, artistic home décor and jewelry. Perfect gift for yourself or someone special.

Buena Vista Brewing

65 Hangar Way

Local brewery with a passion for creating exceptional beer. Perfect gift for the beer lover on your list. “Nuestra Cultura Esta En Nuestra Cerveza” – Our culture is in our beer.

Fruition Brewing

819 East Lake Ave

Fruition has a wide variety of outstanding craft beer for holiday parties or to enjoy at home.

El Vaquero Winery

2901 Freedom Boulevard

Multi-award winning wine that goes perfectly with any celebration.

Anatum Winery

Falcon View Terrace

Beautiful winery located in the foothills and features award-winning wine which makes the perfect addition to your meal or gift for special friends.

Alfaro Family Vineyards

420 Hames Road

Alfaro Wines are the perfect gift for yourself or a special friend and are a local favorite. While you’re there, enjoy a tasting overlooking their beautiful family vineyard.

Integrity Wines

135 Aviation Way #16

Hand crafted wines to exceed your expectations.

Pacific Firewood

2536 Freedom Boulevard

Huge selection of fresh-cut Christmas trees, along with firewood to keep your home toasty warm.

Corralitos Brewing

2536 Freedom Boulevard

Popular local beer to enjoy at holiday get-togethers.

Driscoll's Berry Store

1750 San Juan Road

Driscoll’s Berry Store is open from 9a until 1p only. Fresh berries and Driscoll’s branded attire.

Creator Haven

41 Hangar Way

Artisan jewelry, fused glass and classes.

California Pajarosa Floral

3233 Freedom Boulevard

Luxury cut roses and fresh flowers for every occasion. Seasonal bouquets and fresh wreaths.

Alladin Nursery

2905 Freedom Boulevard

Enjoy delicious treats while perusing the nursery & gift shop. Local pop-up crafts, soaps, lotions and candles.

Jett & Rose​

2905 Freedom Boulevard

Gifts and home décor, along with local pop-up favorites with jewelry and local goods that make just the perfect gift.

Photos courtesy of Tarmo Hannula/The Pajaronian

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